Thursday, 5 June 2014

Design Challenge 3 - Business/Social Design Challenge


08/05

The new group consists of me, Rahul, Grant and Joey. Once we already decided in doing the topics of City Cycle we quickly discuss the current issues that the City Cycle facing now. We also decided quickly on how we will present our solution (using IT Innovation) towards the problem we raised earlier. Before the class end we assigned each of us to do a little thinking and research before the next meeting.

10/05

On the weekend, after doing a few research from the net i shared a few of the findings with the group. Most issues that was layout from the net is that the CityCycle fail to Empathize in the user needs such as helmet, pricing of the bicycle etc.

I also did an interview with some users who have been using the CityCycle for years:-

Question
Q: How long have you been using city cycle?
A: I have been using the bikes since 3 years ago when I was living in Brisbane and stop using it when I move to Sydney.

Q: What is the most positive things about the city cycle?
A: Easy access for me to school during those times as the parking on campus was expensive. Good way to exercise too!

Q: What is the negative aspect of the citycle?
A: HELMET! Sometimes if you are unlucky you might get a poor bike handle and there is no way for you to fix it. The subscription itself is a turn off during my time of usage. There is no way for instant access to use the bike. The other main issues I had during those time was to park to my bike when doing groceries and there are times I have to cycle longer distance as usual as the bike lot was full.

Q. Will you use the citycycle service again?

NO.

Reflection of the week: A good start. From the interview we know that we have to empathize  user need before we could even ideate while ideate our ideas.

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